There are so many different types of influencers around the world. There are fashion influencers, plant influencers, kitchen utensil influencers, gym influencers, hair care influencers, skincare influencers, and the best of them all, home influencers.
Home influencers are generally loved by all. We take inspiration from them, follow their cool Do it yourself projects, and jump on their favorite furnishing brands. Home influencers have the potential to earn high returns and specialize in their field as they grow their fan and customer base. The niche can be quite lucrative as many are homebuyers who are looking to make their home the best-looking one. Especially since the age of millennial homebuyers and also the age of the pandemic. Home influencers have gotten extra attention as people got forced into the safety of their homes in Sunway Damansara during this lockdown. This has been an incredibly opportunistic time period for home influencers.
Nevertheless, becoming a home influencer is never easy. Become any kind of influencer takes hard work. Influencers have the talent of making influencer marketing look natural and effortless when in reality it is hours’ worth of work and research. On the paper, they look like they are enjoying the finest of the world but the truth is far from the reality.
People no longer trust the typically paid celebrity. People are beginning to trust the influence who is giving their genuine opinions. But since there are many influencers, it is hard to stand out. Today, we are going to talk about several ways you can stand out and be the best home influencer in the niche industry!
Just like a business chooses its social media platforms with proper research, influencers should do the same. How do we choose one or two social media where there are millions on all of them. There is Snapchat, Instagram, TikTok, youtube, and Facebook. It is important to remember that each platform has its own very specific audience. You might have better luck trying to connect with millennial home buyers on Instagram, rather than on Facebook as many of them spend time scrolling on Instagram, Facebook is also not typically a photosharing application so as a home influencer, you may be able to showcase the beauty of your home using applications like Instagram as well as TikTok. Tiktok has th influence on Generation Z. and today generation Z tends to carry social media platforms. If your target is Gen Z become an influencer in apps like TikTok rather than Snapchat.
There are various takeaways from the advice above. To be successful you have to understand who your target audience is, their social media habits, and what type of content they like. Since your aim is to provide valuable content for them, you have to appeal to the target audience by truly understanding them in the first place. Building your network is all about building trust in the community and developing a genuine connection with them. You cannot do that without having the support of the targeted audience.