No matter how enticing the fruits same day delivery Malaysia or the express delivery from Zalora is, we still want to experience in-store. Don’t get me wrong. We love having endless options, coupons, vouchers, and discounts online. We also love never having to wait in line just to pay for one tiny headband. We would rather experience convenience than travel in the blazing sun to get our favorite brands of fast food. Nevertheless, the in-store shopping experience has been incredibly addictive.
Sometimes buying a product in-store is a lot easier than it is to shop online. For example, when buying your favorite pieces of lingerie, we would like to have the comfort of knowing we are buying ourselves the correct size, and more importantly, it feels good in our hands. Online shopping hinders the experience of feeling a product and touching it to see if it is a good fit for you. To be fair, the pandemic also has hindered our ability to explore through any other sense than sight, but we still cannot wait for a day we can involve all five different senses to get the best products.
Many retailers understand the impact of senses when it comes to shopping. It is the psychological aspect of using senses in the marketing strategy. For example, take a look at branded grocery stores. When walking into the store the first thing that is greeting you is a wonderful tiny bakery with the best cinnamon rolls, brioche, and various types of bread. They have your garlic bread, sunflower seed bread, sesame bread, cheese bread, and many more. The overwhelming fresh scent of baked goods is like a warm hug. Then comes the utilization of your hearing. Malls and grocery stores like to play upbeat music to keep customers in the store for prolonged periods of time. The same goes for online fashion retail stores. Happy and upbeat music makes shopping and trying on clothes all the more fun. Your senses play an amazing role in how you perceive your environment. The environment is made addictive, appealing, and desirable to human beings. We can hardly resist a good old trip to the grocery store just for the fun of it.
Last but not least, customers always prefer in-store is because, no matter how convenient online shopping is it does not bring the gratification of having something immediately. Online shopping means we may have to wait for a few hours or even a day or two. But in-store shopping does not make you wait. It gives you a great customer experience, allows you to give feedback, and immediately obtain a product. And that is after experimenting with it a little. Many in-store shopping places give their customers a chance to contemplate the product before buying. For example, when buying books, it may be easier to order a bunch of them online. But being in-store allows you to read a snippet and decide well for you before buying it immediately. Nothing can beat the price of having instant gratification.