More often than we assume branding is all about an exceptional logo, an influencer marketing stunt, a glamorized advertisement, or even just a slogan. Our integrated marketing efforts and advertisements as well as brand elements such as logo, slogans, mantras are all crucial to branding. But it goes beyond that. Branding is a lot more complex and it does not have a set of specified steps. The branding efforts are built on the expectations of your small business. It is dependent on the purpose of branding and marketing.
The unfortunate news is, while we understand the branding has many obvious steps and stone, we tend to ignore the most powerful take at our hand for branding. It is powerful and it is also the obvious tool.
It is content writing!
Content writing is exactly what it means. It is about providing valuable information, articulating knowledge, writing snippets, articles, blogs, and many more. A content writer specializes in bringing meaning and visuals to your customer. They speak to customers without being pushy and they warm up to the potential customers. The word we write and articulate on a blog, a site, or a social media platform has a great impact on branding. Since branding is all about what we say and do not say to directly influence the perception of your customers, what’s better than the power of words to build a good perception? They have the power to build awareness, images, and perception.
What Are Some Benefits Brands Reel From The Use Of A Content Writer?
Higher Brand Awareness
Content has the power to bring the spotlight to you. They have the power to improve your visibility and therefore improve brand awareness among people. The more people read your content, the better they know the brand name. In the digital world, content brings awareness by acting as a shareable form of advertisement. High-quality content gets shared by various people all over the world and high-quality content gets backlinks that are much appreciated by the Google algorithm.
Since content remains a powerful currency in the digital world, we can hardly ignore it’s impact on our branding efforts.
Create Positive Brand Associations
As we said, content is currency and gold on digital platforms. Its shareable nature and eligibility make it perfect to improve the brand associations people make. When our content is good people associate the brand with relevant content that is educational and useful to consumers. Consumers only look for content that they can learn from. So when a brand provides content that is relevant to consumers, they tend to come back.
Increased Customer Retention And Acquisition
Again since our exposure is high as a result of content made by content writers, the chance of acquiring new customers or our lead generation greatly increases. The content we have on our brand must be in alliance with the brand values to speak the perfect brand message. This is crucial to attracting your customers to your brand. Onc we acquire, we must also retain them. Customer retention depends on how strategically valuable content is made to your customers.
Still, deciding whether to get a content writer for your business? We can hardly go wrong with the skills of a good content writer. Even a top branding agency Malaysia can hardly exceed its branding efforts without the support of a good content writer.